Calderdale Rising Crowdfund on the Up and Up!
A collective crowdfunding campaign, called Calderdale Rising, which was only launched on Friday 15th January 2015, is trending as the most popular campaign on Crowdfunder.co.uk, which currently hosts over 1,000 other live projects, and has already raised almost £110,000.
Led by Business for Calderdale and supported by other business groups in the area, it was created to help support around 100 businesses across Calderdale that were heavily affected by the 2015 Boxing Day floods. The businesses taking part in the scheme, range from high street shops to professional services and companies in the industrial sector, many of which are still unable to open. The vast majority of these businesses are small, independent and family owned, and many have had to make redundancies whilst they rebuild their premises and purchase new equipment and stock.
Crowdfunding initiatives differ from traditional charity fundraising, as they allow people to not only donate, but also to buy rewards, which may be products or ‘money can’t buy’ experiences. For example, the most popular reward on the page is the Hebden VIP Card, which at £25 to purchase then provides a range of discounts in a number of shops in the town, which is one of the most unique shopping destinations in the country. 74 of these cards have already been sold.
Bridestones Brewery, whose bar and micro-brewery “drink?” was badly hit in the floods, have also offered 3 ‘Beer Lovers Ultimate Gift’ which costs £500 each and allows the purchaser to create, produce and name one of their new ‘Flood Range’ of real ales, alongside the Head Brewer. One of these has already been sold, so there are only 2 remaining.
Plus for visitors to the area, the ‘Grand Day Out’ offered by The Bicycle Den, who also provide details of the iconic routes of the Tour de France for the riders to follow, with a bit of help to power up those hills with electric bikes, is available for £65 (or £50 for the first 10 purchases). And Hebden Bridge Cruises is selling its Cream Tea afternoon cruises for £20 through the site.
The money raised by the scheme will be shared between all the businesses taking part in the campaign, and with a range of rewards for all pockets, the organisers hope that is will raise a substantial amount of money to help these businesses recover a little more quickly.
For more information, or to donate, please visit: www.crowdfunder.co.uk/calderdalerising
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