Sylvanians for Christmas 2018 at Silly Billy’s Toy Shop

The latest Sylvanians have arrived here at Silly Billy’s with lots of new Families and Accessories available to buy from us in Hebden Bridge.
Sylvanian Families are very popular and we have written about them before in our wonderful Toy Blog. Here is an excerpt taken from a Telegraph Article about the Sylvanians

It was decided that the setting would be woodland (‘sylvan’ meaning of woods or forests), Maeda says, because city-dwelling Japanese yearn for the countryside of their ancestors. It would all be set in the past because ‘the old days are always beautiful’. The houses and props would be Westernised because that made the toys seem more exotic – in the 1980s travelling abroad was only a dream for most Japanese. Maeda tells me that the actual setting, like the period in time (a little bit 1950s, possibly earlier), is deliberately non-specific. ‘It is indefinite – somewhere in this world, but no one knows where or when it is.’

Epoch, which still owns and controls the product, decreed that Sylvanian Families should have two unalterable features: every character and product would be rendered in great detail and would look expensive – ‘the quality had to be more than toys,’ Maeda says – and the Sylvanian world would be a utopia. So Sylvania has a policeman – but no crime. A hospital – but no one gets ill. A post office – but it is never in danger of being closed down.

It was a hit from the start in Japan. The Elysian atmosphere and attention to detail attracted an Englishman touring the Tokyo Toy Fair in 1986. Peter Brown was the managing director of the UK arm of the Japanese toy firm Tomy. ‘I happened to see the little faces of a grey rabbit and a brown bear in what looked like a dolls’ house with a huge amount of detail. I’d never seen anything like it. I just knew it would appeal to young girls,’ he says.

From the beginning the input of Brown and his English colleagues at Tomy went far beyond being the Sylvanian Families UK distributor. They began to come up with their own ideas for figures and accessories, a pattern that continues. Brown is fervent about the range and its emphasis on family: ‘With mothers and fathers and sons and daughters and grandparents, it shows the importance of relationships. It’s what everyone imagines families used to be like. Ought to be like.’

Launched in Britain in 1987 (the same year as a short-lived American television show based on the toys), Sylvanian Families won the Toy Retailers Association’s Toy of the Year Award in each of its first three years – still a record. By the late 1990s, however, the toys were losing ground, in part suffering the natural backlash that hits any successful toy, but also, industry insiders say, because Tomy lost its passion for the brand and cut down on product development and marketing.

By this time Brown had left Tomy, and in 1999 had started a new British company, Flair. Short of money to launch new brands, Flair rapidly built up a reputation for taking on established toys considered past their prime. Sylvanian Families was soon returned to Brown’s care. ‘We had to breathe new life into it,’ Brown says. Development and marketing was stepped up with fervour. Some of the original families and accessories that had been allowed to disappear from the shelves were brought back; new products were introduced. Retail turnover since 1999, when Flair took over as Epoch’s Sylvanian UK arm, has grown from £500,000 to £40 million.

Sylvanian Families has become a toy range loved not only by collectors but by retailers large and small. John Lewis in Oxford Street has a permanent display (it has a bespoke Sylvanian department store complete with miniature John Lewis carrier bags). ‘It’s one of our key lines, a real core brand,’ Rachael Larkman, one of the store’s toy buyers, says. At Langleys, a small independent toy shop in Norwich, the owner John Fielding is enthusiastic. ‘It is enormously important to us,’ he says. ‘We always have a large area in a prime location dedicated to it, and it is the only toy range for which we offer our own loyalty card.

Sylvanians for Christmas 2018

In this post we discover all the New Sylvanian Families and Sylvanian Family Accessories available to buy at Silly Billy’s Toy Shop, the best Independent Toy Shop in the North of England.

The Sylvanians

The Sylvanians History At the start of manufacturing, on March 20, 1985, Sylvanian Families were developed and also launched in Japan, which makes use of the idea of doll houses and also human like animal characters. The very first launches of the doll houses as well...

Building Up To Christmas 2016

Building Up To Christmas 2016 The period leading up to Christmas is always very busy for us here at Silly Billy's and this year is our first Christmas in our new Retail Unit at Old Gate House, Old Gate, Hebden Bridge, HX7 6EN. Logistically in our new space we have...

Buy Sylvanians in Yorkshire

Silly Billy's is a major retailer of Sylvanians in Yorkshire As a major retailer of Sylvanians in Yorkshire and being the premier Independent Toy Shop to buy Sylvanians in Yorkshire we are pleased to announce a further extension to our Sylvanians Range. This includes:...

In our latest massive Sylvanian delivery here at Silly Billy’s Toy Shop we have the following lines:

Hedgehog Family

Chocolate Rabbit Family

Maple Cat Family NEW 2018

Marshmallow Mouse Family NEW 2018

White Mouse Family

Hamster Family

Chiffon Dog Family

Maple Cat Baby NEW 2018

Marshmallow Mouse Baby NEW 2018

Maple Cat Twins NEW 2018

Chocolate Rabiit Twins

Walnut Squirrel Twins

Kangaroo Twins

Yellow Labrador Twins

Hamster Twins

Marshmallow Mouse Triplets NEW 2018

Classic Furniture Set (for Cosy Cottage Starter Home)

Children’s Bedroom Furniture

Triple Bunk Beds

Pushchair

Baby Crib

Deluxe TV

Double Pushchair

Baby Room Set

Cycling with Mother

The New Arrival

Babies Ride and Play

Baby Choo-Choo train NEW 2018

Cosy Cottage Starter Home

Adventure Treasure Ship

Seaside Friends

Ballerina Friends

Nursery Friends

Baby Castle Nursery NEW 2018

Sunshine Nursery Bus NEW 2018

Baby Tree House NEW 2018

Baby Castle Playground NEW 2018

Baby Choo-Choo Train NEW 2018

Baby Sleigh Ride Set

Baby Band Series- Blind Bag CDU NEW

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